The normalisation of online dating has opened up the door to dating services as consumers now see this as widely accepted. While online dating is definitely the leader in revenue growth other dating services have also greatly benefited from this change in the way we meet people and find love.
Offline dating such as singles events, dating coaching and matchmaking have all seen great success in this new wave of “dating acceptance” as people turn to these alternatives for assistance with finding a partner/s.
While online dating services give the consumer access to a larger pool of potential matches offline dating services allow for greater matching capabilities not possible with software matching systems offered by online dating.
The increasing popularity of the dating services in Australia has driven business upwards over the past five years. However, the majority of the dating services industry revenue can be credited to the growth of the major online dating companies such as Rsvp, Oasis, eHarmony.
Fortunately the dating industry in Australia is forecasted to grow over the next five years, powered by the increasing popularity of online dating. However, the amount of growth is forecasted to slow as competition increases. To overcome this, industry operators are anticipated to continue expansion by expanding their services offline by branching out into offline services by hosting singles events and similar offline activities.
This may just be an exciting time for singles events and other offline activities, so we’re looking forward to the years to come. For more info about Singles Events kindly click here